Athlon's Sports and Entertainment Group (SEG) Connects Brands with Fans. We have connected with avid sports fans for nearly a half century and we understand how to leverage that connection for brands. Athlon Sports leads the sports space with an unparalleled blend of premium content and a virtually unduplicated marketing platform for reaching your target audience. Keep your product message front of mind with a wide range of Athlon's promotional assets - digital, social, print, and experiential.